Surprise, surprise. HealthcareDive reports that Amazon is shutting down Amazon Care, its primary care business. By 2023, Amazon Care will be no more.
Amazon Care started just three years ago. It began as a primary care service–both in person and virtual–for its workers in Seattle. In 2021, it expanded to meet the primary care needs of companies throughout the country.
And, as recently as February of this year, Amazon announced that Whole Foods, Hilton and four other large companies were using Amazon Care for their workers.
But, Amazon Care appears not to have offered Amazon’s enterprise customers enough. Amazon says that its corporate customers were not interested in Amazon Care. Perhaps they felt that the insurance coverage they provide did a good enough job of meeting the needs of their workers.
The Washington Post reported that Amazon’s medical team was unhappy with Amazon Care’s inability to help people in crisis. The drive for Amazon Care to get bigger conflicted with struggles to meet patients’ needs. One telehealth nurse had nowhere to send a suicidal caller in crisis and had to hang up on the person.
As I reported for Just Care last month, Amazon bought One Medical, a primary care company, for nearly $4 billion and planned to expand on its primary care business. But, it would have had to figure out how to make Amazon Care and One Medical work together, an apparently challenging feat.
It’s not at all clear that the end of Amazon Care means the end of Amazon’s interest in offering health care services. It’s possible that Amazon decides it’s better off buying health care services than trying to build them.
Here’s more from Just Care: